Machine learning has already taken control of your News Feed and identifiesyour friends. This is what's next.
Behind the curtain, Facebook is aggressively but quite tacitly pursuing a list of aloof projects: providing Internet to the developing parts of the world via drones; indulgingpeople with virtual reality. And now there's artificial intelligence.
Have you seen the “See Translation’ button on Facebook, or have been barraged with a list of names of friends as suggestions to tag? If the answer to this is yes, then congratulations you’re interaction with Facebook's AI was successful. This is not it, there’s much more mind-blowing stuff to arrive. According to Popular Science the company's somewhat new Facebook Artificial Intelligence Research team, known as FAIR, is working making computers think like humans, unlike linear machines. This means, FAIR ismaking machines understand, learn and imitate the actions of Facebook users. The ultimate goal is to make Facebook and its future technologies - intuitive, and human-like.
Refining the useful tools.
Facebook's AI team has a slew of courageous missions that might be possible in the far-off future. This doesn't mean you haven’t been interacting with few of its accessible AI projects, for example, language translation.
The software created by FAIR is deployed by a separate arm called Language Technology within Facebook. It has developed around 493 translation directions – which means, it can translate English to German, and German to English, and each action counts as one direction. What's impressive about this is that Facebook’s AI can understand semantics, which includes Internet slang. However, the real challenge not realizing when an idiom doesn’t apply to a particular situation. From Popular Science:
The AI is adaptive by nature, and can be trained on slang quickly. The Language Technology team recently learned that French soccer fans were using a new form of slang to say “wow,” and after training the neural network on that public data, it can now reliably translate that text. They're working now to grow Facebook’s lexicon by training on new data every day, but all languages are now updated monthly.
Creating a smarter digital assistant.
Facebook has been pumping money heavily into its own version of Siri, ‘M’. ‘M’ has been launched to just a few hundred users in Bay Area, and is touted as a more competent version of Microsoft Cortana and Google Now. Facebook’s M is able to, book a flight and inform an airline that you'll be carrying an infant with you. Also, it can buy birthday gifts after making recommendations.
“We start capturing all of your intent for the things you want to do. Intent often leads to buying something, or to a transaction, and that’s an opportunity for us to [make money] over time,” David Marcus, vice president of messaging products at Facebook, told Wired.
If machines become capable of tracking users' intent over time, which could easily be termed as invasive. Facebook might set its new technology in motion pronto, which definitely is not music to the ears of privacy advocates.
“If we have an idea that actually works, within a month it can be in front of 1.5 billion people,” said Yann LeCun, Director of AI Research at Facebook. “Let’s keep our eyes focused on the horizon, where our long-term goal is, but on the way there are a lot of things that we’re going to build that are going to have applications in the short term.”
Benefits for the Internet
While deploying AI at rapid speed may act as a troubling factor to a few, there are some good and simple things Facebook is doing for us too.
Like, launching smart video identification. Many of the videos floating on Facebook lack descriptive text or metadata. So, if these videos are accidently deleted, they can never be retrieved. Rob Fergus, who leads the AI research team focused on vision, told Popular Science, that "AI would 'watch' the video, and be able to classify video arbitrarily”.
Not only can the technology identify what is going on in the video, but it can also stop copyrighted content or pornographic video from spreading.
What is the next goal for FAIR? If they can make Facebook smarter, they definitely can make the Internet smarter too.